Slurpee
Brand Identity Design 2019
Slurpee® is one of the most iconic American brands.The frozen carbonated drink sold exclusively at 7-Eleven stores has been around since the 1950s. The Deutsch LA Design team reimagined the brand identity with a logo design refresh that respected the equity and history of the brand, and added a new color palette inspired by rainbow colors mixed with free-spirited language and bold attitude to express the new visual identity.
